Building the missing layer between human creativity and frontier AI.
Systematic approaches that transmit human creative fingerprint through AI, enabling original work while preventing collapse into sameness.
Frameworks & Methodologies
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Vibe Designing, Copyself Protocol, Creative Fingerprint Transmission - systematic approaches for preserving originality in human-AI work.
Research Sprints
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Intensive collaboration to map how organizations can transmit their creative DNA through AI systems while maintaining strategic differentiation.
Keynotes & Workshops
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Presenting research findings on creative fingerprint transmission, co-cognition protocols, and preventing creativity collapse in AI collaboration.
Intro
Imperfections are the engines of originality. Branko Lukic is developing systematic approaches for transmitting creative fingerprints through AI systems, enabling AI to synthesize what exists in ways only you could, rather than averaging.
These frameworks address creativity collapse: the phenomenon where AI collaboration flattens output toward the mean. Through ongoing research as Logitech's AI Fellow, thousands of experiments over three years, he's mapping how to transmit what makes creators irreplaceable, producing work that couldn't exist through either intelligence alone.
Focus
Applied Research
Ongoing experiments in co-cognition, prelinguistic knowledge transmission, and the mechanics of creativity collapse.
Practice
Branko's work operates at three scales: individual designers and creators preserving their fingerprints, teams maintaining collective originality, and organizations building competitive advantage through authentic human-AI collaboration.
His research explores three critical shifts:
Humans – How we evolve when AI becomes our creative partner
Products – What happens when intelligence lives in everything we touch
Design – Why human creativity becomes more valuable, not less
His approach: running experiments at the cognitive edge where human creativity and AI capability collide. Not theorizing|building. Not predicting|discovering what's actually happening when these two intelligences meet.
About
Branko Lukic operates at the cognitive frontier where human creativity meets artificial intelligence. As Logitech's first AI Fellow and co-founder of their Creative & Design AI Lab, he developed frameworks for preserving human originality in the age of AI.
Prior to Logitech, he founded NONOBJECT studio (acquired 2018), authored Nonobject (MIT Press), and created the UE Boom that revolutionized portable audio.
He works from Silicon Valley, California, where he continues experimenting and exploring new opportunities with organizations at the frontier of AI and human capability.
When not conducting research, he is meditating and helping people.